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PRECISE DIGITAL TARGETING
FOR THE MUSICAL INSTRUMENT INDUSTRY
WE KNOW YOUR PERFECT CUSTOMERS
TO BUY YOUR PRODUCTS
TO STOCK YOUR PRODUCTS
Targeted Digital Marketing for the Musical Instrument Industry
We’ve identified the unique needs of the Musical Instrument Industry, and created a Digital Marketing Firm to exclusively tailor to this industry. We have 40+ years of combined experience in category-focused advertising and marketing in traditional and digital media. With our data-based targeting opportunities, we know how to find pretty much everyone, so let us identify your perfect customers, reach them, and sell your products.
We Know Your Customers
With the latest advancements in precise digital targeting technology, we know your prefect customer.
Brady Woodall – Founder/Digital Media Director
With 20 years of experience marketing for a wide variety of business categories, I wanted to focus my efforts toward a category that made sense and a category that I am passionate about. I have been a gigging musician since a very young age, so I combined by passion for the music industry and my expertise in boosting brands. BACKBEAT Digital was born. I find innovated and creative way to cut through the clutter to drive results, and I know that I can find you the perfect customer for your product offerings. Ask me how!
Brady Woodall – Founder/Digital Media Director
With 20 years of experience marketing for a wide variety of business categories, I wanted to focus my efforts toward a category that made sense and a category that I am passionate about. I have been a gigging musician since a very young age, so I combined by passion for the music industry and my expertise in boosting brands. BACKBEAT Digital was born. I find innovated and creative way to cut through the clutter to drive results, and I know that I can find you the perfect customer for your product offerings. Ask me how!
Brady Woodall – Founder/Digital Media Director
With 20 years of experience marketing for a wide variety of business categories, I wanted to focus my efforts toward a category that made sense and a category that I am passionate about. I have been a gigging musician since a very young age, so I combined by passion for the music industry and my expertise in boosting brands. BACKBEAT Digital was born. I find innovated and creative way to cut through the clutter to drive results, and I know that I can find you the perfect customer for your product offerings. Ask me how!
Ernest Corder – Founder/Digital Media Director I’m a pretty good guitar player, but a much better digital marketer. It’s like a game to me – using the latest technology to find the right people for our clients. We find them, target them, and save boat loads of money for our customers compared to traditional marketing methods. It’s fun. And it works. We still like good old audio media, but the digital stuff is much more targeted and more efficient. I’m excited to be able to bring my 25 years of experience and expertise in the digital media world to the musical equipment industry.
Ernest Corder – Founder/Digital Media Director I’m a pretty good guitar player, but a much better digital marketer. It’s like a game to me – using the latest technology to find the right people for our clients. We find them, target them, and save boat loads of money for our customers compared to traditional marketing methods. It’s fun. And it works. We still like good old audio media, but the digital stuff is much more targeted and more efficient. I’m excited to be able to bring my 25 years of experience and expertise in the digital media world to the musical equipment industry.
Ernest Corder – Founder/Digital Media Director I’m a pretty good guitar player, but a much better digital marketer. It’s like a game to me – using the latest technology to find the right people for our clients. We find them, target them, and save boat loads of money for our customers compared to traditional marketing methods. It’s fun. And it works. We still like good old audio media, but the digital stuff is much more targeted and more efficient. I’m excited to be able to bring my 25 years of experience and expertise in the digital media world to the musical equipment industry.
The Latest Digital Marketing & Advertising Options
Based on your specific needs and your target markets, we will recommend a mix of the perfect Digital Marketing and Advertising options for your business.
MOBILE DEVICE I.D.
With the same technology the FBI uses to hunt criminals, we will track down your best prospects on their phones with Mobile Device I.D. Targeting. We create a specific list of geographic locations to target – specialty music retailers around the country in the markets you choose – then we identify every smart phone that enters that facility by its Mobile I.D. number, and follow it home to capture the their I.P. address. We reach this potential customer almost immediately with ads on their phones in their apps. Then we re-target them with display and video ads on all their devices after a few days. Customers and Retailers can be identified to receive separate messages. Mobile I.D. is extremely targeted and surprisingly affordable, and we are the only company in the U.S. offering the music industry this service.
MOBILE GEO-FENCING
Geo-fencing is a low-cost way to target your most-likely customers on their mobile phones at the time of purchase. We create a digital invisible fence around specific retail locations anywhere in the country that potential customers visit – then we run ads to those prospects while they are within the fence. Imagine people in a specialty music retailer looking at products similar to yours or products that you provide complimentary products for, and they see your ads! It’s the right people at the right time in the right place, and it’s very affordable!
BEHAVIORAL & CONTEXTUAL TARGETING
You’ve heard about Big Data – it tracks everything you search for and creates a profile of who you are and what you like. We start with a geography, add a demographic, then add on interests like people that play a type of instrument, buy certain products, shop at certain retailers, etc. By using this data, we are more certain to deliver messages to your best customers, on their phones, tablets or computers, through digital display ads or online videos. It’s an affordable way to reach large numbers of potential customers that might not be shopping at brick and mortar retailers.
RE-TARGETING
We’ve all seen it – you visit a web site and then…bam! You see their ads everywhere. This is re-targeting, or as we call them, “stalker ads”. We put a code on your web site that allows us to track and re-target people that visit your site with banner ads across the internet. This makes your other advertising dollars make more sense – spend money targeting the general public online, on TV, outdoor, radio, etc – then gain frequency online.
DISPLAY ADVERTISING
Standard website banners are the most common form of digital advertising. We support the use of banner ads with all campaigns due to the efficiency of rate per thousand impressions. We are often able to include banner ads as bonus with our customers’ campaigns. This form of display advertising still includes a geographic target, demo targets, and the use of behavioral characteristics or “channel” advertising to a group of like-minded web sites.
ONLINE VIDEO ADS
Online video should be a part of every music instrument manufacturer’s marketing campaign. It’s a cost-effective way to get your video in front of the right audience without waste. Video is the best way to show your offers and why your products are what your customers are looking for. Videos run as pre-roll or as a slide-in from the side-bar. We can target :15 or :30 videos by geography, demographics, lifestyle and behavioral traits. We also will focus video ads to the IP addresses of potential customers that we identify by entering pre-designated locations with Mobile Device ID Targeting.
BackBeat Digital Knows Your Customers and RetailersRead More
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We will show you how we can target the right customers for your products, and we will deliver them the right message. Using the most advanced mobile targeting data collection technology, we know that we can deliver for your business. Let’s get started TODAY!
