With the same technology we use to identify your best customers or prospects, we are able to target music retailers with a digital marketing message for your products.
Maybe your products are in the biggest music retail outlets across the country – or maybe not. Getting your message in front of the employees, managers, instrument buyers and owners of these outlets could be invaluable to your company.
Here’s how we get that message to them.
Using the latest digital tracking technology, we are able to identify the Mobile I.D. number on the smart phones of every person that enters specific geographic locations. GPS identifies the location, the I.D. identifies the person. We are able to determine which people at that facility are employees by tracking the amount of time and days they are there. So after a few days, we know who works there.
We are then able to reach this specific group of people in a few ways:
- We run ads on their mobile phones through their apps.
- We identify the I.P. address of that retail location and then can run display and video ads to the devices at that retail location when they browse on the internet.
- We can follow those employees home, identify the I.P. addresses at their homes, then run video and display advertisements to all the devices that are using that I.P. address. We know they are at home because they stay several nights in a row at that location.
This gives your company, big or small, the opportunity to identify and influence the employees, owners, and equipment buyers at the music retailers of your choosing.
We can also identify these retail locations by Geo-Fencing the building (again using GPS) and immediately running display or video ads to any devise browsing the internet while in that location. This is a bit more limiting, as the person has to be on the web while inside this location, but another cost-effect way of targeting the music retailer and their customers.